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03 Feb 2022, 00:15 HRS IST
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  • PTI
  • Press Release


Source:ixigo
Category:Business and Finance
Flipkart partners with ixigo for enhanced flight booking experience
26/08/2019

Flipkart partners with ixigo for enhanced flight booking experience

  
New Delhi, 26th August, 2019: ixigo, India’s leading travel platform has entered into a strategic partnership with India’s e-commerce market leader Flipkart to introduce an enhanced and native flight booking experience. Through this association, Flipkart users will be offered ixigo’s travel services for flight bookings on Flipkart’s mobile app, on both Android and iOS. The services for domestic and international flight bookings have already been rolled out, with other travel segments rolling out in some time. 
 
                          
 
ixigo has emerged as one of the fastest-growing travel players in India, with SensorTower naming the ixigo app the 6th most downloaded travel app globally, in November last year. Its train app is used by over 3 million daily active users. ixigo has witnessed a huge growth from tier 2 & 3 cities, with 60% of the platform’s traffic and more than 50% of transactions being driven from smaller towns and cities.
 
Leveraging ixigo’s domain experience, Flipkart has built its latest travel offering keeping tier 2 & 3 city customers in mind, in a bid to empower the next 100 million customers, with a seamless online booking experience. 
 
Announcing the partnership, Aloke Bajpai, Co-Founder & CEO of ixigo said, “We are excited to partner with Flipkart, the leading eCommerce player in India. ixigo and Flipkart both share a common vision of driving faster growth in the next billion users segment hailing from tier 2, 3 & 4 cities, and growing the online travel market in India through deeper collaboration.“
 
Adding to this Rajnish Kumar, Co-founder & CTO, ixigo said  - “We are building upon our decade-long domain experience in meta-search to enable the most competitive inventory and pricing to be offered to Flipkart customers. We look forward to co-creating the best travel booking experience globally on any e-commerce platform !”
 
Speaking about Flipkart’s enhanced native travel experience, Prakash Sikaria, Vice President, Growth & Monetization at Flipkart said, “AirTravel is a growing category online, especially across tier 2 cities, and we have seen a 10X growth since we ventured into the travel category in a limited manner last year. We are deepening our commitment by enhancing the user experience with our new launch and have collaborated with ixigo to create a best-in-class travel experience for our customers. We are also excited about the SuperCoins redemption as it will unlock unparalleled value for Indian customers, making Flipkart the most affordable destination for air travel bookings .”
 
 
About ixigo
 
Launched in 2007, ixigo is India’s #1 mobile travel platform with over 130 million users. ixigo allows Indian travelers to compare & book from 120+ travel suppliers and OTAs across flights, trains, hotels, buses & cabs. ixigo’s vision is to empower travellers with trustworthy & personalised travel recommendations. Founded by Aloke Bajpai & Rajnish Kumar, ixigo’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip & Micromax. 

About Flipkart
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Jabong, and PhonePe. Launched in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With a registered customer base of over 160 million, offering over 80 million products across 80+ categories, Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra and Jabong, which hold prominent positions in the online fashion market, and PhonePe, India’s fastest growing digital payments platform, the Flipkart Group is steering the transformation of commerce in India through technology.
 
(Disclaimer: The above content is a press release. PTI takes no editorial responsibility for the same).
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