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15 Dec 2017, 02:04 HRS IST
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  • PTI
  • Press Release


Source:BMW India
Category:General
Lutyens Motorrad launched as BMW Motorrad partner in Delhi.
12/10/2017

 Lutyens Motorrad launched as BMW Motorrad partner in Delhi.

 

Delhi.BMW Motorrad has officially started its operations as a part of the Indian subsidiary of BMW Group and has launched Lutyens Motorrad as its dealer partner in Delhi.The dealership is headed by Mr. Manish Gupta, Dealer Principal, Lutyens Motorrad.

 

Mr. Vikram Pawah, President, BMW Group India said, “The entire BMW brand is emotionally charged by the flair of BMW Motorrad. BMW Motorrad builds fascinating, dynamic motorcycles for every purpose. Whether a trip to the ends of the earth or a training session on the race track, whether an exclusive luxury touring motorcycle or a cool urban bike: every motorcyclist will find just the right machine here. As the most innovative manufacturer of premium motorcycles in the segments of Sports, Tour, Roadster, Heritage and Adventure, BMW Motorrad is opening a new chapter of its market strategy in India.”

 

Presently, BMW Motorrad is in the process of setting up the team and dealer network in India. Mr. Shivapada Ray has been appointed as the head of BMW Motorrad in India. In the initial phase, BMW Motorrad will set up dealerships in Ahmedabad, Bangalore, Mumbai, Pune, Delhi and Kochi.

 

Mr. Manish Gupta, Dealer Principal, Lutyens Motorrad said, “We take great pride in our relationship with BMW in India. We believe that the blue-and-white logo is the integral part of our company and is firmly anchored in our heritage – as well as its future. We are thrilled to see the ultimate riding machine in Delhi/NCR and as a dealer partner for BMW Motorrad, we are excited about the great potential BMW Motorrad has in contribution to our business success. We are looking forward to embark with BMW Motorrad on a breakthrough journey in the premium motorcycle segment in India.”

 

As the most innovative manufacturer of premium motorcycles in the segments Sports, Tour, Roadster, Heritage and Adventure, BMW Motorrad is opening a new chapter of its market strategy in India. BMW Motorrad dealerships in India will display  BMW S 1000 RR, BMW R 1200 RS,  BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS, BMW S 1000 XR which are available as Completely Built-up Units (CBU).

 

The new showroom is located at 10A, ring road, Lajpat Nagar, New Delhi - 110024.The dealership will deliver international standards of Sales and Service ensuring that customers receive best-in-class post sales ownership experience. The workshop is located at F 2/10 Okhla Industrail Area, Phase 1, Delhi.

 

BMW Group India

With BMW, MINI and Motorrad, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with automobiles and motorcycles, the BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested INR 12.5 billion (€ 182.5 million) in its subsidiaries in India. (BMW India – INR 5.2 billion (€ 72 million) and BMW Financial Services India – INR 7.3 billion (€ 110.5 million).

 

BMW Indiais a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.

BMW Plant Chennaistarted operations on 29 March 2007. The BMWPlantChennailocally produces the BMW1Series, the BMW 3Series, the BMW 3Series Gran Turismo, the BMW 5Series, the BMW 7Series, the BMW X1, the BMW X3 and the BMW X5.

BMWdealerships also display the BMW 6 SeriesGranCoupe, the BMW X6, the BMW Z4, the BMW M3Sedan, the BMW M4Coupe, the BMW M5Sedan, the BMW M6GranCoupe, the BMW X5 M, the BMW X6 M and BMW i8 which are available in the country as CompletelyBuilt-upUnits (CBU).

The total number of employees at BMW Group India is over 650. More than 3,000 additional jobs have been created in the dealer and service network. 

BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. BMW India has also set very high standards in service quality and customer care. Currently, BMW India has 42 sales outlets in the Indian market.

BMW India offers ‘BMW Premium Selection’ with the finest range of pre-owned BMW vehicles that are carefully selected and comprehensively examined for quality. BMW Premium Selection vehicles can be ordered through BMW Premium Selection dealerships at 13 locations in the Indian market.

BMW i stands for visionary electric cars and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. BMW i8, plug-in hybrid sports car, is available at four BMW i dealerships as a Completely Built-up Unit (CBU).

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. Earlier, BMW Motorrad was operating in India with importers who had sales outlets in Mumbai and New Delhi. Presently, BMW Motorrad is in the process of setting up the team and dealer network in India.  In the initial phase, BMW Motorrad has set up dealerships in Ahmedabad, Bangalore, Mumbai and Pune. BMW Motorrad dealerships will display Sport- S 1000 RR, BMW R 1200 RS, Adventure – BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 XR, Roadster – BMW S 1000 R, BMW R 1200 R, Heritage – BMW R nineT, BMW R nineT Scrambler and Tour – BMW R 1200 RT, BMW K 1600 GTL which are available as Completely Built-up Units (CBU).

MINIhas successfully established itself as a premium small car brand in India. Presently, the MINI model range in India includes the MINI 3-door, MINI 5-door, MINI Convertible, MINI Countryman and the MINI Clubman. MINI has established five sales outlets in India.

The International Purchasing Office (IPO) established in Gurgaon identifies and assesses potential suppliers for BMW, MINI, and BMW Motorcycles taking into account BMW Group’s requirements for quality, technology and logistics. The IPO strongly focuses on facilitating the sourcing of production material (components) as well as IT and engineering services from India to the BMW Group international production network.

BMW FinancialServicesIndia is a 100%subsidiary of the BMWGroup and is headquartered in Gurgaon (National Capital Region). BMWFinancialServicesIndia operates with three business lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate agents). The services offered through BMWFinancialServicesIndia are significantly valuable to the premium clientele who require exclusive and flexiblefinancialsolutions. Service excellence is the primary focus of operations across all business lines.

BMWFinancialServicesIndia offers solutions for retailautomobilefinancing for BMW customers and multi make customers, financing for fleetowners and commercialfinancing for BMWdealerships and multi-make dealerships. Commercialfinance solutions offered to BMWIndiadealerships further strengthen operations in the country and reinforce the BMWbrand. BMWFinancialServicesIndia also offers BMWLease for individuals and corporate customers. BMWFinancialServicesIndia offers insurancesolutions (as corporate agents) to its customers through its cooperationpartner in India.  

 

If you have any queries, please contact:

 

BMW Group India

 

Abhay Dange, Director, Press and Corporate Affairs

Cell: +91 99 104 81013; Tel: + 91 124 4566 600; Fax: + 91 124 4566 612; Email: Abhay.Dange@bmw.in

 

Satchit Gayakwad, Sales Channel, Lifestyle and Sports Communication, Press and Corporate Affairs

Cell: +91 95 607 25900; Tel: + 91 124 4566 906; Fax: + 91 124 4566 612; Email: Satchit.Gayakwad@bmw.in

 

Internet: www.bmw.in

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Twitter: https://twitter.com/bmwindia

YouTube: https://www.youtube.com/user/bmwindia

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