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23 Sep 2017, 12:53 HRS IST
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  • PTI
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Source:bigbasket (Supermarket Grocery Supplies Pvt. Ltd)
Category:Food and Beverage
bigbasket Announces a Record Customer Base of 5 Million
19/05/2017

bigbasket Announces a Record Customer Base of 5 Million

BANGALORE, May 19, 2017/PRNewswire/ -

Announces special weekend offer for metros to mark the milestone 

www.bigbasket.com, India's largest online supermarket with a presence in over 26 cities in India, has successfully crossed the 5 million customers mark today. The company offers convenient, one-stop online shopping for high quality fresh products at competitive prices delivered right to the customer's doorstep. bigbasket currently receives over 50,000 orders each day.

     (Logo: http://photos.prnewswire.com/prnh/20150911/10130176 )

On the occasion of reaching this 5 million mark, bigbasket has also launched the BIG SAVE offer, which will run over the weekend. bigbasket's customers, affectionately termed 'bigbasketeers' living in metro cities, can avail the offers on a vast selection of 20,000 products from across 1000 brands - from fresh fruits and vegetables, rice, dals, spices and seasonings to packaged products, beverages, personal care products and meats. 
Speaking about this, Vipul Parekh Co-founder, bigbasket, said, "We are indeed happy to announce this achievement and are very excited to reach the 5 million customers mark. We are thankful to our bigbasketeers for placing their trust in our services. To celebrate this milestone, we will be running several special offers for them over the coming weekend and launching new offers for the month. We currently operate at 99.5% fill rate and 99% on-time delivery. With our guaranteed order fill rate and no-questions-asked return policy, we are happy to say that bigbasket has become a preferred choice for e-shoppers." 
bigbasket at every step tries to innovate as per its customers' buying preferences. For instance they offer three distinctive delivery s:

  1. 'Full service ' for planned buys; large orders, average of 25+ items, delivered in four slots in a day. 
  2. 90-minute express delivery service; for quick shopping items such as milk, bread/dairy as well as top-up items such as fruits, vegetables and meats.
  3. Specialty stores; for those who prefer to buy certain products from a local shop or of a particular brand.

bigbasket also has a strong line of private labels that contribute to 35% of the total sales, largely driven by their fresh produce, staples and FMCG brands. This is expected to grow to 40% by the end of this year. Some private labels that are popular among bigbasketeers include Fresho, BB Royal, BB Popular, Royal Organic, Tasties and HappyChef that offer products across categories such as dips, breads, cookies, premium chocolates, ready-to-eats, baby wipes and more. 
To ensure the freshest produce, bigbasket sources 60% of its sales in the Fruits and Vegetables segment (18% of the total business) directly from farmers via several Collection Centers that they have built across the country. So when 'bigbasketeers' shop, they are directly helping farmers' incomes increase by 10-15%! 
bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India's kirana stores into technology-enabled modern retail stores. 
5 years into the business, bigbasket's average monthly customer spend has grown from Rs. 500 - 800 in December 2011 to Rs. 2000+. In the past year alone the company has seen over a 300% growth and continues to grow by 10% on a month-on-month basis.

About bigbasket 

bigbasket was founded in December 2011 in Bangalore by a team of five - V S Sudhakar, HariMenon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India's first e-commerce site FabMart.com in 1999, and then established the Fabmall-Trinethra chain of more than 200 grocery supermarket stores in southern India. Servicing over 5 million registered customers; bigbasket has grown into India's largest online supermarket with over 20,000 products from over 1000 brands and presence in 26 cities across the country including Bangalore, Hyderabad, Mumbai, Pune, Chennai and Delhi-NCR, with plans to expand to other cities soon. bigbasket's online food store offers a variety of products across various categories: Fresh Fruits & Vegetables, Grocery & Staples, Beverages, Bread, Dairy & Egg products, Branded Foods, Meat, Personal Care and Household products. bigbasket is committed to making life simpler and grocery shopping a breeze!

Media Contact:
Paromita Sarkar
paromita.s@talkingpointcommunications.com
+91-9313331668
Talking Point Communications

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